Opensystems
Project overview:
Opensystems is a global leader in cybersecurity and networking solutions, delivering innovative, enterprise-level services to businesses around the world. With a highly competitive market and a need to reach decision-makers quickly, Opensystems required a strategy to enhance their search visibility and reduce customer acquisition costs (CPA).
AdLift Services Offered
Search Engine Optimization
Content Marketing
The Results We Achieved as Opensystem’s SEO and Content Marketing Agency
53%
Reduction in CPA
209%
Year-Over-Year Increase in Total Impressions
216%
Increase in Non-Brand Impressions
86%
Non-Branded Keywords in Top 10
23%
Year-Over-Year Increase in Organic Sessions
The Opensystems Growth Strategy by AdLift
- Domain Consolidation:We streamlined Opensystems’ web presence by consolidating multiple domains into a single, authoritative site. This eliminated internal keyword competition and focused SEO efforts on one primary domain
- Enterprise Content Marketing:We developed high-quality, search-optimized content to address key customer pain points and industry-specific queries. This included detailed product pages, FAQs, and blog posts designed to rank for high-value non-branded keywords.
- On-Page Optimization:Every page was optimized for both search engines and users, including meta tags, headers, and calls-to-action (CTAs) that guided visitors toward conversions. Our focus was on aligning content with the customer journey to improve engagement and conversions.
