Learn How to E-A-T for Google

E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters to your marketing strategy.

Let’s start by understanding what it means. E-A-T refers to Expertise, Authoritativeness, and Trustworthiness. It is a part of Google’s algorithm, baked into its Search Quality Evaluator Guidelines.

What is E-A-T?

One of the many criteria that Google employs to decide whether or not material is beneficial to readers and should rank highly is E-A-T. It was originally mentioned when Google incorporated the idea into their Search Quality Guidelines in 2014.

Evaluators of the Google search quality were told to focus on:

• The author’s level of expertise.
• The authoritativeness of the author, the content itself, and the website
• The trustworthiness of the website, the material, and the author.

So, to sum it up, E-A-T is a guideline Google uses to determine what content is high-quality and should be ranked higher. Therefore, indirectly, it can affect your total search ranks even if it isn’t a direct ranking element.

Why is E-A-T Important for SEO?

Content has always been king, and high-quality content has been SEO experts No. 1 demand on loop. However, the definition of ‘high quality content’ has always been a little blurry. Now that Google is letting us in on some of their criteria for high-quality content, content marketing and SEO experts may find themselves significantly affected.

The E-A-T criteria clearly specify what kind of content Google considers high-quality to genuine human reviewers who assess hundreds of websites. Their recommendations state that excellent content should:

• Assist users.
• Be created by a professional.
• Be published on a reputable website.
• Be dependable.
• Be continually updated.

Pages that incite hatred will have their E-A-T rating reduced by search assessors if they hurt, mislead, or deceive users.

Your E-A-T Checklist

Now that you know that you need to up your content game let us help you with a checklist that will enable your site to be regarded as more authoritative and trustworthy.

1. Tell Your Visitors Who You Are
2. Hire Experts to Help Create High-Quality Content
3. Create Content That is Purposeful
4. Ensure the Content is Regularly Updated
5. Link Your Content to High-Quality Sources
6. While Creating Content, Make Sure You Consider Multiple Viewpoints
7. Be Attentive to Your Online Reputation

Follow the checklist, and we assure you that your rankings will keep soaring!

E-A-T Gets an Update

Recently, Google gave its algorithm an update, with E-A-T gaining an extra E – experience. It would assess if the content produced with some degree of experience, such as with the actual use of a product, having actually visited a place or communicating what a person experienced.

For instance, if you’re seeking guidance on how to perfectly file your tax returns, you will want to view content created by a subject matter expert in accounting. However, if you’re looking for reviews of tax preparation software, you would seek different kind of information. For example, you might be looking for forum discussions from users who have used various services.

E-E-A-T, or “Double-E-A-T,” if you prefer, is now included in the recent modification to Google’s search rater guidelines. There is additional guidance throughout the rules highlighting the significance of content generated to be unique and beneficial for individuals and describing how beneficial information can originate from a variety of sources and in a variety of formats.

With its SEO and content wizards, AdLift can help you create impactful and unique content that will establish your website’s authoritativeness and rank better! So, get in touch with us and start your SEO journey.